The no 1 snus world wide
General is the real power house in the snus world. It's the best selling brand world wide (apprx 80 million cans per year are sold in Sweden alone) and it can be found on the most number of local markets. The General family of snus brands is also the largets, consisting of nine different products, all sharing the General name. It comes in Loose, Portion, Maxi Portion, Mini Portion, Silver Portion, White Portion, White Mini Portion, Strong and Extra Strong. Each adding a little to the unique flavor that is Generalsnus. Recently Swedish Match have launched a General Wintergreen Portion and a General Mini Mint Dry Portion primarily geared towards the US market. The original recipe for General is to this day a closely guarded secret, known only to a handful of people.
The brand dates back to the 19th century as does many of the products marketed by Swedish Match. The name has it's origin in the fact that many of the local tobacco dealers offered a generic (or "general" as in "common") blend. One of the more popular of these blends evolved into what we these days consider the pinnalce of swedish snuss. The government controlled company "Svenska Tobaksmonopolet" (and later Swedish Match) bought the rights to General in the early years of last century and has produced it ever since.
